adley stevens felt it was not proper to run the ads. >> eisenhower won by a landslide. and then stevens was running in his own television ads. >> jennifer: those were the days. now i'm joined again by charlie pierce and karl frisch. karl i want to read you this about campaign tv ads. do you agree? >> yes. [ laughter ] >> i think anybody who has ever been a part of making television commercials can tell you that. and it's particularly true when budgets of money is being spent. let's say you are running for congress. it's great to have millions of dollars, and have millions of dollars spent on your behalf but at a certain point, all of the ads in the world can't get you elected. you can look at examples all over the country of wealthy people who have poured tens of millions of dollars in their own candidacy, and gone on to lose. >> jennifer: and charlie, 2 billion or whatever the number is now that is being spent on these ads. they were saying in ohio there have been so many ads that have been run, that you could watch straight 24 hours a day for 80 days, and that would b